THis is Jern
I am a UX/UI and Web designer based in London with a master’s degree in interactive design and passion for creating user experiences.


1. Discover & Understand
I start by understanding the client’s goals, user needs, and market through research, conversations, and competitive analysis.
2. Define the Direction
I create user personas and map out user journeys to identify challenges and opportunities.
3. Design the Experience (UX)
I sketch out user flows and wireframes to plan intuitive, logical experiences.
4. Craft the Interface (UI)
I design polished, responsive interfaces that align with the brand and enhance usability.
5. Prototype & Test
I build interactive prototypes and gather feedback to refine the experience before development.
6. Deliver & Collaborate
I provide detailed design assets and work closely with developers (or help clients find the right ones) to bring the vision to life.
7. Support & Evolve
After launch, I remain available to analyze performance, make improvements, and support future iterations.